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Media

Why Media Matters

Media professionals and influencers help shape how people think and talk about health, safety, and community well-being. Through news stories, social media, and public communication, they can educate the public, reduce stigma, and connect people to resources and support.

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Local media reaches countless community members every day and can play a powerful role in increasing awareness and understanding around mental health, substance use, prevention, treatment, and recovery.

Start Here: Core Sector Resources

Watch the training video and download the summary resource.
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Media

at a Glance

Why engage

Media

?

The media can share messages that reduce stigma, highlight support options, and encourage understanding and hope.

Encourage Understanding & Hope

Highlight Support Options

Correct Misinformation

Amplify Community Voices

Reduce Stigma

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The media can help share real stories, correct misinformation, and educate our community about mental health and substance use. By participting in coalition efforts, you’ll gain access to local experts, community voices, and timely information that can help inform and engage your audience while supporting healthier communitites.”

Quick Start: Small Steps, Big Impact

What can we do today to increase engagement with this sector?

Provide key messages they can re-share

Offer local experts or youth voices for interviews

Build relationships by sending timely and relevant story ideas

Promote person-centered language

Leverage their platfoms for posting content and alerts

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